Social Media for Private Practices

Graphic by: Current Configuration

Social Media platform Involver has announced since May 2009, over 40,000 brands are using its technology to engage over 100 Million people on Facebook. It has quickly become the go to choice for leading brands and agencies looking for customizable applications for their social media sites. [Full article by StumbleUpon.com]

Cottonnele and Kleenex brands are both embracing "Personality of Products" and "Behavioral Design" in their campaign using social media networks. According to Donald A. Norman, 'a simplified way of thinking of product personality is that it reflects the many decisions about how a product looks, behaves, and is positioned throughout its marketing and advertisements'. Additionally, 'Good behavior design should be human-centered, focusing upon understanding and satisfying the needs of the people who actually use the product.' ...like toilet paper and facial tissue.

And, recently, two brands have found a way to engage consumers in their products and all kinds of people are voting and/or talking about their experiences with toilet paper and facial tissue. Kleenex started with their "Let it Out" campaign designing their site to allow consumers to post their own experiences/stories (what they tag as Experience the Release)that provided an open forum for people to post, read and "Give a Tissue". Stories range from a mother who gave up a child to a person with allergies. Most recently they have elevated the consumer connection to the brand by offering a customized box where you can upload an image and design your own Kleenex box at MyKleenexTissue.com Target, has offered an exclusive Kleenex box for a limited time designed by Hiroko Sanders.

More and more companies are focusing their designs and marketing campaigns around the understanding of neuroscience and adopting the concept of neuromarketing and our response to products in relationship to practice. Associating a positive or emotional memory with a photograph will encourage a positive response associated with the product at a subconscious level - think of the early developments of souvenirs where the purpose is to cause us to recall our memory to remember the moment.