Wow! Pepsi decides to skip the Super Bowl Ads in favor of 20M Social Network Campaign. I was trying to recall any Pepsi commercials that really stood out to me over my 38 years of living with this household product...I can't really recall one specific commercial.
They are opening users up to express their ideas on ways to "refresh their community". Pepsi will invest up to 20M to the winner with the most votes for the best idea.
Everything is a game of experiences.
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